Price Point Stalking - The New Normal
Putting promotion and advertising dollars behind various price points is nothing new in the restaurant category - but - in 2010 - it would seem to be of huge importance based on the current crop of ad positionings positioning prices. For example - check out this list of price points promoted in the past year in the Atlanta ADI at least:
79 cents - Taco Bell (occasionally).
99cents - Wendy’s Value Menu - Capt. D’s sides
1.00 - McDonald’s Dollar Menu; Burger King, Arby’s, Checkers
1.50 (2/3.00) - Checkers, Dairy Queen (occasionally)
1.99 - Snack meals - Mrs. Winners, Church’s, KFC (occasionally), Dunkin Donuts,
2.00 Denny’s
2.50 Subway Breakfast Combo
Meals For One
2.99 Combo’s - McDonald’s, Wendy’s, Krystal, Boston Market
3.99 Long John Silvers, KFC, (4.00)Firehouse Subs >4Pm (4.00) Steak & Shake, (4.00) Quizno’s, 3.99 Hardee’s, (4.00) Denny’s
5.00 - Subway Footlong, Boston Market 5.oo + sides, (5.01) Arby’s, (4.99) Waffle House, (4.99) CiCi’s Pizza, (5.00) Little Ceasar Pizza, (4.99) Denny’s, 5.00 - Capt. D’s lunch, (4.99) - Zaxby’s,
5.99 Domino’s Pizza, 6.00-Denny’s
8.00 Denny’s
6.99-9.99 - Friday’s, Ruby Tuesday’s, Ryan’s, Golden Corral, (10.00) Pizza Hut, Folks Restaurant, Red Lobster, Olive Garden, Applebees,
And now, with smaller portions becoming more accepted at a reduced price (often with more profit however) - the under 10.00 to eat AT a restaurant perception continues to grow.
