Archive for the ‘new normal’ Category

Has Firehouse Subs Gone To Daypart Pricing?

Wednesday, March 3rd, 2010

It was only something that I saw online yesterday - but - has FS dropped prices on sandwiches to 4.00 after 4PM? —– Nice response to Subways dayparting and even earlier.  —- Daypart pricing; needed during the new normal.

Here’s some links too:

They will have the regular - http://www.wickedlocal.com/westport/features/x531840012/THEYLL-HAVE-THE-REGULAR-Frequent-customers-add-spice-to-SouthCoast-eateries The critical importance of `regulars’ in these economic times.

http://news.cnet.com/8301-13772_3-10456332-52.html Oh oh - seems Denny’s has allowed an error about it’s twitter account on it’s main menu for months - read the strange tale.

I have more links on my Squidoo site too www.squidoo.com/tradeareasurveys . Tell a friend about this blog. Thanks.

Moe’s Positions 2-1 Thursdays - Party Size Targeting Via Weekpart Pricing

Monday, March 1st, 2010

One of the few available ways to increase sales is to increase the size of the eating party - here (perhaps you have seen the ads featuring Bo Bice) Moe’s smartly does just that. Indeed, by targeting a `workday’ Moe’s is even encouraging the development of the `office workers luncheon `date” (no romance required). And, by establishing work pairs eating out together - it will surely `happen’ on non-2-1 days too. Excellent idea.

More links to - including:

Vowel Sounds Influence Consumers’ Price Perceptions - http://www.cnbc.com/id/34919366 

10 Worst Sandwiches in America - http://health.yahoo.com/experts/eatthis/43781/10-worst-sandwiches-in-america/ - A list you don’t want to be on - such as FF chains - Arby’s, Panera, Red Robin, Subway, Blimpie, Quizno’s.

Unemployment Takes a Bite Out of Breakfast - http://www.aolnews.com/money/article/unemployment-takes-a-bite-out-of-breakfast/19367237 - Down 4% — even 8% off breakfast sandwiches at 7-11.

http://www.slashfood.com/2010/02/23/burger-king-unveils-secret-weapon-for-new-steakhouse-xt-burger/ BK goes huge. 7 oz Burger - new broilers.

http://restaurantnews.com/short-orders-news-bites-from-across-the-web-022510/ Just showing off that last weeks post was carried by restaurantnews.com - cool.

Hungry for Returns? Try Wendy’s/Arby’s Group - http://seekingalpha.com/article/185953-hungry-for-returns-try-wendy-s-arby-s-group

Return soon for more.

February Restaurant Links

Monday, February 15th, 2010

I will have a major post in the next couple of days - until then - I’d like to give you some restaurant links I’ve been following lately on my Squidoo Trade Area Site. Yes, you may want to bookmark my Squidoo site too www.squidoo.com/tradeareasurveys as I update the restaurant links often.

Links:Chic-Fil-A — posts 42nd year of sales growth - http://restaurantnews.com/chick-fil-a-marks-42-years-of-annual-sales-growth-in-2009/

Number of U.S. restaurants slipped in fall 2009 - http://www.pizzamarketplace.com/article.php?id=17201 The new normal.

Using Menu Psychology to Entice Diners - http://www.nytimes.com/2009/12/23/dining/23m enus.html?_r=4&pagewanted=1&emc=eta1 I can here the operations directors scoffing right now.

Burger King’s ‘Superfan’ Might Just Be Your Grandma - http://adage.com/article?article_id=141964 Believe it.

Dubai Diners Flock To Eat New ‘Camel Burger’ - http://somalilandpress.com/11568/dubai-diners-flock-to-eat-new-camel-burger/ I’d flock for a Camel Burger, how about you?

Even more on my Squidoo site.
 

Weekpart 2 For 1 Pricing By Moe’s

Wednesday, January 13th, 2010

The trend for dayparting and weekparting continues - this time it’s Moe’s with an American Idol ad last night saying `Two For One on Thursdays with purchase of two drinks’ - expect to see even more in 2010 as more and more fast food retailers realize that this is the new normal of the Great Recession.